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Forget Reach, Start Selling

What E-Commerce Should Learn from Retail

Paperback Engels 2017 9789082666304
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Samenvatting

E-commerce has conquered much market share, but most companies make insufficient profit online. Learn how to become profitable by creating a unique digital experience based on open human interaction and craftsmanship. Ger van den Buijs created an inspiring vision on onlife (online & offline) commerce and shares hands-on action plans to get started.

Specificaties

ISBN13:9789082666304
Taal:Engels
Bindwijze:paperback
Aantal pagina's:226
Uitgever:FiveDOLPHINS
Druk:1
Verschijningsdatum:1-6-2017
Hoofdrubriek:Reclame en verkoop
ISSN:

Expertrecensies (2)

Forget Reach, Start Selling - 'De juiste inspiratie'
Fred Rutgers | 16 januari 2018
Forget Reach, Start Selling, what e-commerce should learn from retail, geschreven door Ger van den Buijs is een Engelstalig standaardwerkje dat iedere online retailer zou moeten lezen.
Lees verder
Forget Reach, Start Selling
Darren Ingram | 20 oktober 2017

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Zeer goed Goed Voldoende Matig Slecht

Interviews en artikelen (1)

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Forget Reach, Start Selling - What E-Commerce Should Learn from Retail
Ger van den Buijs 14 november 2017 Marketing is vandaag de dag moeilijker dan ooit. Klanten hebben een gebrek aan aandacht en een gebrek aan vertrouwen in bedrijven. In Forget Reach, Start Selling – What e-commerce should learn from retail laat ik je zien hoe je dit gegeven tot een kans maakt, door je focus te verleggen van klanten aantrekken naar klanten happy maken.

Over Ger van den Buijs

Ger van den Buijs is regarded a creative thinker and solution architect. His holistic approach is based on his degree in economics and his numerous years in ICT. He has built his vision based on his experience at a leading e-commerce company in telecom and the online and offline market leader in the Dutch foodservice industry. He is also the founder of the FiveDOLPHINS marketing interaction platform.

Andere boeken door Ger van den Buijs

Inhoudsopgave

Introduction E-commerce = commerce

Attention is scarce
Customer centricity
The nature of purchase
New concepts introduced in this book
About me & FiveDOLPHINS
Structure of the book
Suggested action list
Where is the profit?
Digital evolution
Why customers prefer e-commerce
Why your webshop is not the Ultimate Sales Machine
Understanding site abandonment
Waiting for your bird to bark
Shop or platform?
Suggested action list
Reach Five challenges to your SEO value
Social media marketing
ROI of Facebook marketing
Conclusion

Suggested action list
Showcase interviews:
-Arjen de Leeuw
-Stephan Spoormakers
-Claudia van Zanten
Vocification
The key to success = information
Today's Customer Expectations
Customer flow
No Guts, no Glory
Collaboration and community
Conclusions

Suggested action list
In Action Interaction
Are you a sales tiger?
Activate customers
Show activity
Listen actively
Listen in order to educate
Listen in order to build value
Resolve Conclusion
Suggested action list
Augmented interaction
What is the power of questions online?
Why an effective sales story doesn't have a happy end
Value based customer engagement
Word of mouth
Human media
Throw a digital party Automation
AI versus AI
Conclusion

Suggested action list 8.
In Action
Interaction & FiveDOLPHINS
Customer centricity
The real cost of an email address
We love your team
Realtime Relevance Customer classification
Augmented Interaction
Customer activation
Engagement Conclusions
Suggested action list 9.
Summary
Sell in shop or trade on Platform?
Grow customer retention
How can I increase margins?
What about Facebook?

My favorite one-liners from this book
Bibliography
Acknowledgments for the illustrations

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