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Rubriek: Marketing

gebondenEngels9783030931681 23-4-2022
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic.  Meer
€ 197,75
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9783030931711 23-4-2023
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic.  Meer
€ 197,75
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783030805180 4-11-2021
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781999991005 1-3-2018
€ 14,81
Levertijd ongeveer 8 werkdagen
gebondenEngels9783030489496 29-6-2020
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.  Meer
€ 132,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783030167394 25-7-2019
This book explores new perspectives on how to improve the chances of success regarding capacity building in developing and emerging countries. Drawing on lessons learned in the course of six decades of capacity building research and practice, it identifies the required conditions for the success of capacity building efforts, and suggests that a radical change in mindset has become a critical aspect in developing countries.  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783030393786 21-5-2020
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
€ 127,48
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9781947398702 11-12-2019
€ 28,29
Levertijd ongeveer 8 werkdagen | Gratis verzonden
paperbackEngels9783031332487 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
€ 50,18
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9783031139154 7-1-2024
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031145742 24-9-2022
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031246869 14-3-2023
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness.  Meer
€ 264,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031182143 22-3-2023
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.  Meer
€ 183,69
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031399398 20-10-2023
This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031516887 2-4-2024
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences.  Meer
€ 72,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9783031353840 31-8-2023
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9783030886806 6-5-2023
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.  Meer
€ 211,80
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9783031048340 30-6-2023
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.  Meer
€ 132,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781461378792 30-9-2012
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781461356455 12-10-2012
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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