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Pagina 24 van 3.743 resultaten
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PaperbackEngels9781107649187 2-1-2014
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.  Meer
129,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118373439 31-1-2014
Helping tech–savvy marketers and data analysts solve real–world business problems with Excel Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data.  Meer
59,15
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paperbackEngels9781119802860 25-9-2023
117,79
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43,92
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gebondenEngels9781137601582 7-2-2017
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118345566 16-11-2012
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering.  Meer
35,61
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118489673 17-5-2013
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick–and–mortar has shifted to online, while online is shifting into pop–up storefronts.  Meer
25,91
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138118836 18-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
296,74
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
78,43
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gebondenEngels9781137278517 1-8-2013
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.  Meer
43,23
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gebondenEngels9781137278630 15-11-2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person.  Meer
29,16
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gebondenEngels9781137501196 21-10-2016
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
64,35
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gebondenEngels9781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.  Meer
78,43
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PaperbackEngels9781138368576 27-11-2018
What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957.  Meer
51,67
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781108841375 21-7-2022
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access.  Meer
123,62
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gebondenEngels9781137386182 30-7-2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.  Meer
64,35
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gebondenEngels9781137386298 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
43,23
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PaperbackEngels9781133190974 6-6-2012
117,84
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781118875353 20-6-2014
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer.  Meer
30,08
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