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Pagina 37 van 3.823 resultaten

Co-Branding

gebondenEngels9780333760895 24-9-1999

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. Meer

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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Consumer Behaviour

PaperbackEngels9780273736950 14-10-2011

Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. Meer

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Bruce King

E-book - How to Double Your Sales (e-book)

e-bookEngels9780273745075 27-12-2012

‘The most practical and effective advice on how to boost sales quickly that I’ve read in years. Anyone and everyone in sales should own a copy. Meer

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Grant David Mccracken

Culture and Consumption II – Markets, Meaning, and Brand Management

paperbackEngels9780253217615 22-7-2005

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E-book - Principles of Direct, Database and Digital Marketing (e-book)

e-bookEngels9780273756521 14-1-2014

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? Meer

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Michael Verchot

Multicultural Marketing and Business Consulting

gebondenEngels9780295992396 5-12-2012

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James M. Livingstone

International Marketing Management

paperbackEngels9780333192375 1-5-1976

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Inclusive Development of Society

PaperbackEngels9780367497514 1-2-2022

Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia. Meer

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Nigel Jackson

Promoting and Marketing Events

GebondenEngels9780415667326 14-3-2013

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer

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E Taylor

Mastering the World of Selling – The Ultimate Training Resource from the Biggest Names in Sales

paperbackEngels9780470617861 17-9-2010

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12–18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus∗AchieveGlobal∗Action Selling∗Tony Allesandra∗Brian Azar∗Baker Communications, Inc. Meer

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J Klymshyn

The Ultimate Sales Managers′ Guide

gebondenEngels9780471973188 22-9-2006

Praise for The Ultimate Sales Managers′ Guide "Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. Meer

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Keith Rosen

Coaching Salespeople into Sales Champions

gebondenEngels9780470142516 29-4-2008

Sales training doesn t develop sales champions. Managers do. The secret to developing a team of high performers isn t more training but better coaching. Meer

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Dave Anderson

TKO Sales!

paperbackEngels9780470171783 6-11-2007

Practical business guides that pull no punches Dave Anderson′s TKO series presents no–nonsense, down–in–the–trenches management strategies that work in the real world of business. Meer

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Deepak Chhabra

Sustainable Marketing of Cultural and Heritage Tourism

GebondenEngels9780415777049 19-4-2010

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. Meer

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BJ McLeish

Successful Marketing Strategies for Nonprofit Organizations – Winning in the Age of the Elusive Donor 2e

gebondenEngels9780470529812 17-12-2010

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need–now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. Meer

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Beyond Traditional Marketing

paperbackEngels9780470011461 8-4-2005

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ? Meer

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John J. Murphy

Converting Customer Value

gebondenEngels9780470016343 7-10-2005

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Meer

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Mobile Media and Applications, From Concept to Cash

gebondenEngels9780470017470 18-11-2005

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real–life cases from this converging market! Mobile Media and Applications – From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic how they did it approach. Meer

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Michael Sims

Working With Agencies

gebondenEngels9780470024614 25-4-2005

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. Meer

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