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Pagina 39 van 3.823 resultaten

Lloyd C. Harris

E-book - Principles of Marketing (e-book)

e-bookEngels9781292269603 15-11-2019

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer

63,39

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Lloyd C. Harris

E-book - Principles of Marketing (e-book)

e-bookEngels9781292269610 27-11-2019

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer

63,39

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471034 1-1-2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

33,40

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

64,40

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

64,40

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

127,82

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Simon Anholt

Places

paperbackEngels9781349316281 18-11-2009

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

64,40

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MyLab Marketing without Pearson eText for Principles of Marketing, Global Edition

onbekendEngels9781292341187 27-7-2020

35,79

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292345895 17-7-2020

For principles of marketing courses that require a comprehensivetext. Learn how to create value through customerconnections and engagement In a fast-changing, increasingly digital andsocial marketplace, it's more vital than ever for marketers to developmeaningful connections with their customers. Meer

51,39

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MyLab Marketing with Pearson eText for Principles of Marketing, Global Edition

paperbackEngels9781292345901 15-9-2020

64,59

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Marketing

PaperbackEngels9781350327894 6-3-2025

65,96

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Nigel Walton

The Internet as a Technology-Based Ecosystem

paperbackEngels9781349936243 21-4-2021

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. Meer

78,49

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Steven Walden

Customer Experience Management Rebooted

gebondenEngels9781349949045 10-3-2017

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

50,31

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

paperbackEngels9781398611276 3-7-2023

47,76

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

gebondenEngels9781398611306 3-7-2023

143,08

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Pro Logo

gebondenEngels9781403918253 10-10-2003

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. Meer

64,40

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Constant Berkhout

Retail Marketing Strategy – Delivering Shopper Delight

gebondenEngels9781398695764 3-1-2021

221,05

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Marketing 2016

PaperbackEngels9781285858340 8-1-2015

Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Meer

131,97

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

64,40

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Jonathan Pryce

BTEC Level 2 Technical Certificate in Business Customer Services Operations Learner Handbook with ActiveBook

paperbackEngels9781292197401 27-10-2017

28,35

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