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Michael Levens

E-book - Marketing: Defined, Explained, Applied (e-book)

e-bookEngels9781292054124 3-10-2013

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer

60,99

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E-book - Strategic Marketing for Non-Profit Organisations (e-book)

e-bookEngels9781292056272 3-10-2013

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. Meer

60,99

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C. Torelli

Globalization, Culture, and Branding

gebondenEngels9781137333315 19-11-2013

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer

171,79

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R Deiss

Digital Marketing For Dummies, 2nd Edition

paperbackEngels9781119660484 25-9-2020

37,03

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Michael Levens

Marketing: Defined, Explained, Applied

PaperbackEngels9781292042220 1-11-2013

88,54

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MyLab Marketing without Pearson eText for Marketing: An Introduction, Global Edition

onbekendEngels9781292433110 11-5-2022

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

35,79

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MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition

onbekendEngels9781292433127 24-5-2022

64,59

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E-book - Consumer Behavior, Global Edition (e-book)

e-bookEngels9781292452357 25-4-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

54,99

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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292433219 7-2-2023

110,14

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E-book - Marketing: Real People, Real Choices, Global Edition (e-book)

e-bookEngels9781292434520 31-5-2022

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

51,39

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Marketing Management, An Asian Perspective

PaperbackEngels9781292089584 16-10-2017

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer

90,94

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Principles of Marketing, Pearson eText, Global Edition

onbekendEngels9781292092508 1-6-2015

42,99

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Principles of Marketing OLP with eText, Global Edition

paperbackEngels9781292092607 9-7-2015

64,59

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Svend Hollensen

E-book - Global Marketing, Global Edition (e-book)

e-bookEngels9781292251820 10-2-2020

For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Meer

63,39

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Svend Hollensen

E-book - Global Marketing (e-book)

e-bookEngels9781292251837 16-12-2019

63,39

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Sandra Moriarty

E-book - Advertising & IMC: Principles and Practice, Global Edition, Pearson eText -- SMS Setup Record (e-book)

e-bookEngels9781292262086 6-2-2019

50,19

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Sandra Moriarty

Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292262192 28-2-2019

For courses in introductory advertising. This package includes MyLab. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

118,54

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Naresh K. Malhotra

E-book - Marketing Research: An Applied Orientation, Global Edition (e-book)

e-bookEngels9781292265919 18-2-2019

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. Meer

63,39

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Lloyd C. Harris

E-book - Principles of Marketing (e-book)

e-bookEngels9781292269610 27-11-2019

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer

63,39

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J. Armstrong

Persuasive Advertising

paperbackEngels9781349511891 26-5-2010

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer

80,29

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