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P Forsyth

Self Development for Sales People – Sales 12.10

paperbackEngels9781841124537 26-2-2003

The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Meer

10,73

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Tony (University of Greenwich) Yeshin

Sales Promotion

PaperbackEngels9781844801619 19-4-2006

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature. Meer

126,20

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Ray (University of Stirling) Kent

Marketing Research

PaperbackEngels9781844803279 11-12-2006

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Meer

149,68

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Business-to-Business Marketing

paperbackEngels9781849205467 4-1-2011

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Meer

1.018,37

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Managing, Marketing, and Maintaining Maritime and Coastal Tourism

PaperbackEngels9781799815235 30-11-2019

Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. Meer

242,16

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Paul Feldwick

Why Does The Pedlar Sing?

PaperbackEngels9781800462526 28-2-2021

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. Meer

28,83

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Katelijn Quartier

The Value of Design in Retail and Branding

gebondenEngels9781800715806 10-6-2021

129,68

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Sustainability and Social Marketing Issues in Asia

gebondenEngels9781800718463 26-1-2023

140,13

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Danny Whatmough

PRCA Practice Guides Book Set (2018–2019)

gebondenEngels9781800719712 10-8-2020

133,15

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David Stubley

Gamechangers and Rainmakers

PaperbackEngels9781801509305 20-1-2025

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail. Meer

24,64

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Shalini Vallepur

People in Delivery

GebondenEngels9781801554688 1-7-2022

19,07

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Shalini Vallepur

People in Delivery

PaperbackEngels9781801555807 1-8-2023

13,51

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Critical Marketing Studies

paperbackEngels9781847875709 23-4-2009

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas. Meer

754,61

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Rebecca Parry

Sales Savvy – The How–to Sales Handbook

paperbackEngels9781789048162 29-4-2022

16,29

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Tourism Marketing in Western Europe

gebondenEngels9781789248753 19-11-2021

186,82

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Anne Gregory

Planning and Managing Public Relations Campaigns – A Strategic Approach

paperbackEngels9781789663204 3-12-2020

65,33

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Anne Gregory

Planning and Managing Public Relations Campaigns – A Strategic Approach

gebondenEngels9781789663235 3-12-2020

221,87

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Innovation and Strategy

gebondenEngels9781787548299 29-6-2018

160,98

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Jacek Pogorzelski

Managing Brands in 4D – Understanding Perceptual, Emotional, Social and Cultural Branding

gebondenEngels9781787561038 14-6-2018

126,20

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Chris Willett

Fairness in Consumer Contracts

GebondenEngels9781840144925 28-10-2007

This book focuses on unfair contract terms in consumer contracts, in particular the existing legislation and the proposals by the Law Commissions for a new unified regime. Meer

203,90

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