Jouw mindset bepaalt voor een heel groot deel hoe succesvol je bent. Of het nou gaat om focus, betere klantgesprekken of meer omzet: mindset is de basis.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
For undergraduate Principles of Marketing courses.
A unique breakdown of marketing that speaks to students’ learning style.
Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer
For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. Meer
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer
For undergraduate Principles of Marketing courses.
A unique breakdown of marketing that speaks to students’ learning style.
Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer
For principles of marketing courses. An engaging and practical introduction to marketing
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer
For principles of marketing courses. An engaging and practical introduction to marketing
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer
For principles of marketing courses. An engaging and practical introduction to marketing
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer
For undergraduate principles of marketing courses.
Companies don’t make decisions. People do.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer
For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Meer
For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Meer
For courses in introductory advertising.
This package includes MyLab.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer
For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. Meer
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer
Als je jouw studieboeken gekocht hebt bij hanzestudybook.nl, kun je geselecteerde titels moeiteloos terugverkopen aan Noordhoff.
Geen vragen, geen gedoe en lekker duurzaam.
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books