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MyLab Marketing with Pearson eText for Consumer Behavior, Global Edition

onbekendEngels9781292720678 7-5-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

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Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292720692 15-7-2024

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. Meer

114,94

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Principles of Marketing OLP with eText, Global Edition

paperbackEngels9781292092607 9-7-2015

64,59

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E-book - Revel Access Code for Essentials of Marketing (e-book)

e-bookEngels9781292111964 4-11-2016

The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Meer

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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292433219 7-2-2023

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

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E-book - Essentials of Services Marketing (e-book)

e-bookEngels9781292733289 28-11-2023

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Meer

50,19

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Michael Solomon

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

PaperbackEngels9781292153209 26-7-2017

95,59

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Retail Management, Global Edition

PaperbackEngels9781292214672 5-10-2017

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Meer

110,14

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Digital Marketing

PaperbackEngels9781292738086 14-5-2025

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students. Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to effectively use digital marketing strategies, techniques, and systems in real-life scenarios. Meer

89,79

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Wonder Woman

paperbackEngels9781349299782 2-2-2016

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. Meer

64,64

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Kenneth A. Loparo

Brand Avatar

paperbackEngels9781349299997 27-2-2009

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Meer

51,92

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Cheryl Nakata

Beyond Hofstede

paperbackEngels9781349300471 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

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C. Brymer

The Nature of Marketing

paperbackEngels9781349301188 14-11-2008

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. Meer

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PR- A Persuasive Industry?

paperbackEngels9781349302208 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

51,92

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

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Ethics in the Alcohol Industry

paperbackEngels9781349305377 30-7-2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. Meer

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I. Buckingham

Brand Champions

paperbackEngels9781349305919 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

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Michael Heppell

Five Star Service

PaperbackEngels9781292100203 17-9-2015

‘Michael Heppell is the ultimate service guru.’ Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year ‘At Boodles customer service is everything. Meer

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292461878 9-10-2023

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

51,39

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Sandra Moriarty

Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292262192 28-2-2019

For courses in introductory advertising. This package includes MyLab. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

118,54

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