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Pagina 44 van 3.823 resultaten

P. Kuchinka

Levels of Corporate Globalization

paperbackEngels9781349518487 1-1-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

127,82

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M. Morley

The Global Corporate Brand Book

gebondenEngels9781403996633 14-5-2009

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. Meer

78,49

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Pradeep

Buying BrAin – Neuroscience and Generative Ai Secrets

gebondenEngels9781394261963 3-9-2024

34,27

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Emrich

Advertising in the Next Dimension

gebondenEngels9781394262564 10-12-2024

32,87

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E-book - Principles of Marketing, Global Edition (e-book)

e-bookEngels9781292740836 29-7-2024

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer

42,99

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E-book - Marketing: Real People, Real Choices, Global Edition -- Pearson eText (OLP) 5Yr Subscription (e-book)

e-bookEngels9781292744360 29-7-2024

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

63,39

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

64,40

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J. Wan

Consumer Casualties

paperbackEngels9781349481835 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

127,82

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R. Boire

Data Mining for Managers

paperbackEngels9781349487868 30-10-2014

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Meer

64,40

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J. Armstrong

Persuasive Advertising

paperbackEngels9781349511891 26-5-2010

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer

78,49

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Michael R. Solomon

The New Chameleons – How to Connect with Consumers Who Defy Categorization

gebondenEngels9781398600065 3-2-2021

143,08

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

paperbackEngels9781398602502 3-11-2021

47,76

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

paperbackEngels9781398603615 3-4-2022

47,76

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

gebondenEngels9781398603639 3-4-2022

143,08

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The Gen Z Frequency – How Brands Tune In and Build Credibility

gebondenEngels9781398693470 3-1-2021

169,07

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Principles of Marketing, Global Edition -- MyLab Marketing with Pearson eText Access Code

onbekendEngels9781292449340 2-8-2023

70,54

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MyLab Marketing without Pearson eText for Principles of Marketing, Global Edition

onbekendEngels9781292449371 4-9-2023

35,79

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From Chinese Brand Culture to Global Brands

paperbackEngels9781349446636 1-1-2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer

64,40

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E-book - Marketing: Real People, Real Choices, Global Edition -- Pearson eText (OLP) 180 days Subscription (e-book)

e-bookEngels9781292474144 29-7-2024

42,99

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Svend Hollensen

E-book - Global Marketing, Global Edition (e-book)

e-bookEngels9781292251820 10-2-2020

For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Meer

63,39

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