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Pagina 44 van 3.823 resultaten
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onbekendEngels9781292720678 7-5-2024
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.  Meer
64,59
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paperbackEngels9781292720692 15-7-2024
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.  Meer
114,94
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paperbackEngels9781292092607 9-7-2015
64,59
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e-bookEngels9781292111964 4-11-2016
The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course.  Meer
64,59
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paperbackEngels9781292433219 7-2-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
110,14
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e-bookEngels9781292733289 28-11-2023
For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important.  Meer
50,19
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95,59
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PaperbackEngels9781292214672 5-10-2017
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment.  Meer
110,14
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PaperbackEngels9781292738086 14-5-2025
Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students. Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to effectively use digital marketing strategies, techniques, and systems in real-life scenarios.  Meer
89,79
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paperbackEngels9781349299782 2-2-2016
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.  Meer
64,64
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paperbackEngels9781349299997 27-2-2009
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies.  Meer
51,92
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paperbackEngels9781349300471 16-7-2009
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned.  Meer
128,29
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paperbackEngels9781349301188 14-11-2008
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.  Meer
51,92
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paperbackEngels9781349302208 6-10-2008
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment.  Meer
51,92
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paperbackEngels9781349302604 3-11-2008
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers.  Meer
128,29
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paperbackEngels9781349305377 30-7-2009
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol.  Meer
64,64
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paperbackEngels9781349305919 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
64,64
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PaperbackEngels9781292100203 17-9-2015
   ‘Michael Heppell is the ultimate service guru.’  Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year   ‘At Boodles customer service is everything.  Meer
20,14
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e-bookEngels9781292461878 9-10-2023
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework.  Meer
51,39
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paperbackEngels9781292262192 28-2-2019
For courses in introductory advertising. This package includes MyLab.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
118,54
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