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L. Flores

How to Measure Digital Marketing

paperbackEngels9781349464883 1-1-2014

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer

78,49

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S. Vandermerwe

Breaking Through, 2nd Edition

paperbackEngels9781349484195 1-1-2014

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. Meer

64,40

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Real Luxury

paperbackEngels9781349484232 1-1-2014

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Meer

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D. Cook

Lived Experiences of Public Consumption

paperbackEngels9781349354849 1-1-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

64,40

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Differential Games in Marketing

gebondenEngels9781402076138 30-11-2003

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Meer

180,99

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MyMarketingLab -- Instant Access -- for Marketing: An Introduction, Global Edition

onbekendEngels9781292146591 25-7-2016

35,79

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Marc Oliver Opresnik

MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition

paperbackEngels9781292146607 16-8-2016

63,39

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Michael Levens

Marketing: Defined, Explained, Applied

PaperbackEngels9781292042220 1-11-2013

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer

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Services Management

PaperbackEngels9781292042916 1-11-2013

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. Meer

83,74

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Practical Guide to Event Promotion

GebondenEngels9781138915336 20-6-2017

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. Meer

217,58

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Retail Management, Global Edition

PaperbackEngels9781292214672 5-10-2017

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Meer

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Principles of Marketing, Pearson eText, Global Edition

onbekendEngels9781292220185 12-10-2017

50,19

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E-book - Consumer Behavior, Global Edition (e-book)

e-bookEngels9781292269269 9-10-2018

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. Meer

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Marketing Management, An Asian Perspective

PaperbackEngels9781292089584 16-10-2017

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer

90,94

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Marketing: Real People, Real Choices, OLP with eText, Global Edition

paperbackEngels9781292097862 3-8-2015

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E-book - Marknadsföring: Teori och tillämpningar (e-book)

e-bookEngels9781292404509 8-4-2022

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för marknadsföringsbeslut. Meer

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Jochen Wirtz

E-book - Essentials of Services Marketing (e-book)

e-bookEngels9781292425160 2-6-2022

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Meer

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Essentials of Marketing

PaperbackEngels9781292429533 3-3-2023

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues. Meer

74,14

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MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition

onbekendEngels9781292433127 24-5-2022

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

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Marketing: Real People, Real Choices, Global Edition -- MyLab Marketing with Pearson eText

onbekendEngels9781292434391 29-8-2022

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

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