This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. Meer
Filling in a form may be an everyday experience, yet as an aspect of design that affects all our lives, forms are often overlooked. This book shows what good form design can achieve. Meer
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Meer
Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U. Meer
The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face–to–face conversation, stems from the same basic principles. Meer
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. Meer
Communication in the Workplace is a revealing snapshot of how organisations really work. In workplaces throughout Australia and across the planet, billions of messages are sent in various forms every day, but not all of them get though. Meer
Are you putting your best foot forward in meetings? Are you connecting with the right people at functions? Throughout your life, you will find yourself in situations where professional networking will help you get to where you want to go. Meer
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips
The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. Meer
This book focuses on negotiation processes and how negotiation modeling frameworks and information technology can support these. A modeling framework for negotiation as a purposeful complex adaptive process is presented and computer-implemented in the first three chapters. Meer
Your flip–chart expertise––or lack thereof––has a major impact on your success as a presenter and communicator. This practical handbook––filled with hints and illustrations––gives you the skills you need to use flip charts to their fullest extent. Meer
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips
The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. Meer
Gain essential skills for career development with this practical guide to help you communicate effectively with employers, co-workers and colleagues in every business context. Meer
Why is the gap so great between our hopes, our intentions, even our decisions–and what we are actually able to bring about? Even when we are able to make important changes–in our own lives or the groups we lead at work–why are the changes are so frequently short–lived and we are soon back to business as usual? Meer
Made Possible By is a step–by–step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Meer
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes. Meer