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This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. Meer
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. Meer
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. Meer
This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. Meer
Being aware of emotions – whether your own or other people's – and how you act on them is the key to understanding yourself and others. High emotional intelligence is the secret to increasing levels of confidence and resilience, and reducing levels of anxiety and stress. Meer
Information System Development—Improving Enterprise Communication are the collected proceedings of the 22nd International Conference on Information Systems Development: Improving Enterprise Communication—ISD 2013 Conference, held in Seville, Spain. Meer
The world is in crisis at every level: the planet, humanity, and all kinds of human communities, including working communities. The result is likely to be violence and chaos. Meer
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. Meer
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts. Meer
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. Meer
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. Meer
Kann Image Gegenstand einer Public Relations-Wissenschaft sein? Es lohnt sich wieder, sich mit Public Relations zu beschäftigen. Das Tätig keitsfeld Public Relations ist zwar noch immer nicht ganz unangefochten, weder in der Wissenschaft, noch bei den Medien. Meer
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment. Meer
This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations. Meer
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes. Meer
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. Meer