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Rubriek: Marketing

paperback Engels20189781349957989 28-4-2018
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.  Meer
€ 135,19
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20269781350442788 19-3-2026
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.  Meer
€ 85,85
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels19909781349103546 1-1-1990
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20079781349361908 25-10-2007
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.  Meer
€ 55,89
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20179781138254824 27-2-2017
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite.  Meer
€ 72,00
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20179781138188921 24-8-2017
Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for workers, consumers, communities, society, the planet, or any of its inhabitants and ecosystems.  Meer
€ 75,95
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20169781138144880 1-8-2016
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.  Meer
€ 232,88
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20269781041024286 19-5-2026
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.  Meer
€ 50,72
Levertijd ongeveer 8 werkdagen | Gratis verzonden
gebonden Engels20169781137561053 21-6-2016
Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy.  Meer
€ 74,19
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20169781138148734 1-9-2016
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.  Meer
€ 189,40
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebonden Engels20159781137488947 10-2-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20229781119982876 26-9-2022
€ 37,17
Levertijd ongeveer 8 werkdagen | Gratis verzonden
gebonden Engels20139781137281913 20-9-2013
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149781137444202 9-12-2014
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.  Meer
€ 55,89
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20269781041106241 11-2-2026
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.  Meer
€ 234,62
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20239781108470018 13-7-2023
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.  Meer
€ 263,95
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20139781137297105 8-11-2013
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced.  Meer
€ 68,09
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20139781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20229781108459006 23-6-2022
Corporate social responsibility (CSR) has emerged as a tool for public and private institutions to promote sustainable development in developing and emerging markets.  Meer
€ 41,56
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 177,81
Levertijd ongeveer 16 werkdagen | Gratis verzonden

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