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Rubriek: Marketing

paperbackEngels9781349363711 18-1-2016
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781349509119 1-1-2003
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781292405254 8-4-2022
Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.  Meer
€ 114,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 31,95
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperbackEngels9781349488957 27-1-2015
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.  Meer
€ 29,05
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781349387670 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
€ 147,39
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9781138441002 2-8-2017
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies.  Meer
€ 247,19
Levertijd ongeveer 11 werkdagen | Gratis verzonden
GebondenEngels9781138441040 2-8-2017
While innovation in products and services continues apace, today‘s competitive strategy is equally based on innovation in the route to market. Tesco.  Meer
€ 247,19
Levertijd ongeveer 11 werkdagen | Gratis verzonden
PaperbackEngels9781138984707 27-11-2015
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.  Meer
€ 31,94
Levertijd ongeveer 11 werkdagen | Gratis verzonden
PaperbackEngels9781292023410 30-7-2013
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.  Meer
€ 90,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781349509799 1-1-2004
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9781138441088 11-7-2017
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.  Meer
€ 247,19
Levertijd ongeveer 11 werkdagen | Gratis verzonden
GebondenEngels9781138441095 28-7-2017
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.  Meer
€ 247,19
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebondenEngels9781137535870 29-10-2015
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781138340749 7-8-2018
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success.  Meer
€ 61,48
Levertijd ongeveer 11 werkdagen | Gratis verzonden
PaperbackEngels9781138107557 31-5-2017
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping.  Meer
€ 50,22
Levertijd ongeveer 11 werkdagen | Gratis verzonden
GebondenEngels9781138126664 29-9-2015
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.  Meer
€ 246,03
Levertijd ongeveer 11 werkdagen | Gratis verzonden
PaperbackEngels9781138038967 30-8-2017
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.  Meer
€ 85,39
Levertijd ongeveer 11 werkdagen | Gratis verzonden
GebondenEngels9781119900573 26-5-2022
€ 42,50
Levertijd ongeveer 8 werkdagen | Gratis verzonden
GebondenEngels9781119326038 22-11-2016
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.  Meer
€ 30,06
Levertijd ongeveer 8 werkdagen | Gratis verzonden

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