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Rubriek: Marketing

paperback Engels20169783319386126 22-10-2016
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319383101 17-9-2016
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20189783319775494 26-4-2018
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.  Meer
€ 138,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20199783319891842 6-6-2019
This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Duits20129783322834775 7-2-2012
Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung.  Meer
€ 64,91
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Duits20129783322844750 22-1-2012
Das Buch beschreibt die drei zentralen Kompetenzbereiche, über die ein Projektmanager von heute verfügen muss: logische, emotionale und praktische Intelligenz.  Meer
€ 51,46
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20249783031516887 2-4-2024
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences.  Meer
€ 72,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031318351 29-4-2023
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.  Meer
€ 240,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Duits20139783322869500 20-11-2013
Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen für die individuelle Kundenbindung.  Meer
€ 51,46
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20179783319519906 18-5-2017
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.  Meer
€ 144,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149783319118475 18-11-2014
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
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paperback Engels20169783319369426 29-10-2016
​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319378725 27-8-2016
This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform—with emphasis on the strategies and building blocks for deployment and advancement.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319379593 17-10-2016
This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031097812 25-7-2023
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”.  Meer
€ 208,39
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paperback Engels20239783030866822 17-2-2023
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319131580 16-3-2015
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319131610 30-1-2015
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20189783319639154 17-1-2018
This book provides users with cutting edge methods and technologies in the area of  big data and visual analytics, as well as an insight to the big data and data analytics research conducted by world-renowned researchers in this field.  Meer
€ 168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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