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Gert den Haan

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Rubriek: Marketing

paperback Engels20169783319385563 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
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paperback Engels20169783319385761 22-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
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paperback Engels20169783319366814 22-10-2016
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319366906 22-10-2016
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising,  branding, marketing education, among others.  Meer
€ 120,99
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gebonden Engels20159783319248240 18-12-2015
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web.  Meer
€ 120,99
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gebonden Engels20149783319108728 7-11-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149783319117782 17-11-2014
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319118147 13-12-2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 240,99
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gebonden Engels20219783030769345 17-5-2021
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).  Meer
€ 180,99
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gebonden Engels20239783031393587 8-9-2023
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability.  Meer
€ 144,99
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gebonden Engels20239783031399398 20-10-2023
This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology.  Meer
€ 120,99
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gebonden Engels20249783031659249 31-8-2024
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom.  Meer
€ 37,59
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paperback Engels20249783031186653 3-1-2024
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular.  Meer
€ 240,99
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gebonden Engels20249783031572333 22-5-2024
This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations?  Meer
€ 49,79
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gebonden Engels20219783030659226 13-2-2021
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
€ 74,19
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paperback Engels20249783031508110 28-1-2024
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.  Meer
€ 65,65
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paperback Engels20249783031509490 3-4-2024
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20249783031520594 28-2-2024
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.  Meer
€ 49,79
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gebonden Engels20229783031185489 31-10-2022
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods.  Meer
€ 55,89
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paperback Engels20239783031334511 25-6-2023
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness.  Meer
€ 54,99
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