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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783030100759 4-1-2019
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
78,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030159986 18-4-2019
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.  Meer
168,99
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gebondenEngels9783030361259 11-3-2020
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
396,99
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paperbackEngels9783030361280 12-3-2021
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
396,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031112058 11-10-2022
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.  Meer
56,98
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031116636 13-10-2023
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.  Meer
126,97
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paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
210,96
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gebondenEngels9783031474200 17-12-2023
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value.  Meer
49,98
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paperbackEngels9783030062804 2-2-2019
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit.  Meer
156,99
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gebondenEngels9783030154356 4-6-2019
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age.  Meer
180,99
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paperbackEngels9783030086916 11-1-2019
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices.  Meer
40,18
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PaperbackEngels9782940411566 19-9-2011
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.  Meer
40,18
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030180560 20-9-2020
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030813284 29-10-2021
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Meer
182,96
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030425449 18-9-2020
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.  Meer
180,99
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gebondenEngels9783030837105 28-11-2021
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
196,96
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030837136 29-11-2022
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
196,96
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030839086 8-2-2022
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
182,96
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030839116 8-2-2023
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
182,96
Verwachte levertijd ongeveer 9 werkdagen

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