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Pagina 169 van 3.819 resultaten
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gebondenDuits9783540430988 27-10-2003
Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein.  Meer
87,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783031431371 25-11-2023
Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt.  Meer
43,61
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gebondenEngels9783319158587 14-4-2015
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.  Meer
180,99
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paperbackEngels9783319166605 31-3-2015
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia.  Meer
60,99
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gebondenEngels9783031474200 17-12-2023
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value.  Meer
50,32
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paperbackEngels9783031475146 15-12-2023
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.  Meer
64,41
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paperbackEngels9783319799216 24-4-2018
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.  Meer
60,99
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paperbackEngels9783319802169 17-7-2018
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows.  Meer
216,99
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gebondenEngels9783319210612 7-9-2015
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.  Meer
60,99
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gebondenEngels9783319244792 4-12-2015
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine.  Meer
96,99
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paperbackEngels9783319868097 14-8-2018
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale.  Meer
113,74
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gebondenEngels9783319452029 22-2-2017
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.  Meer
168,99
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gebondenEngels9783319464268 28-6-2017
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies?  Meer
96,99
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paperbackEngels9783319358499 10-9-2016
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent.  Meer
120,99
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gebondenEngels9783319098548 31-10-2014
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.  Meer
60,99
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paperbackEngels9783319870687 24-8-2018
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings.  Meer
300,99
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paperbackDuits9783527720590 17-1-2024
35,59
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paperbackEngels9783319833279 9-9-2018
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.  Meer
360,99
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gebondenEngels9783319777290 28-6-2018
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.  Meer
71,46
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paperbackDuits9783409690133 1-1-1982
Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau­ mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis­ kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi­ gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge­ setzt.  Meer
90,71
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