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Multichannel-Marketing-Handbuch

gebondenDuits9783540430988 27-10-2003

Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein. Meer

87,34

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Die Quintessenz des Vertriebs

paperbackDuits9783031431371 25-11-2023

Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt. Meer

43,61

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Vicky Katsoni

Cultural Tourism in a Digital Era

gebondenEngels9783319158587 14-4-2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer

180,99

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Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

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The Customer Asset

gebondenEngels9783031474200 17-12-2023

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Meer

50,32

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Arto Lindblom

Sensory Marketing in Retail

paperbackEngels9783031475146 15-12-2023

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Meer

64,41

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Bodo B. Schlegelmilch

Global Marketing Strategy

paperbackEngels9783319799216 24-4-2018

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. Meer

60,99

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Digital Transformation in Journalism and News Media

paperbackEngels9783319802169 17-7-2018

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. Meer

216,99

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Johannes Robier

UX Redefined

gebondenEngels9783319210612 7-9-2015

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. Meer

60,99

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Pierre Mora

Wine Positioning

gebondenEngels9783319244792 4-12-2015

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

96,99

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Theo Lieven

Brand Gender

paperbackEngels9783319868097 14-8-2018

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Meer

113,74

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Hans van Kranenburg

Innovation Policies in the European News Media Industry

gebondenEngels9783319452029 22-2-2017

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. Meer

168,99

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Marketing Renewable Energy

gebondenEngels9783319464268 28-6-2017

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Meer

96,99

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Tourism in Latin America

paperbackEngels9783319358499 10-9-2016

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Leonidas C. Leonidou

Advances in Global Marketing

paperbackEngels9783319870687 24-8-2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. Meer

300,99

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D Levitan

Facebook und Instagram Ads für Dummies

paperbackDuits9783527720590 17-1-2024

35,59

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

paperbackEngels9783319833279 9-9-2018

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. Meer

360,99

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Andrew Hughes

Market Driven Political Advertising

gebondenEngels9783319777290 28-6-2018

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. Meer

71,46

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Heribert Meffert

Marketing

paperbackDuits9783409690133 1-1-1982

Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge setzt. Meer

90,71

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