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Alan Cooper

How to Plan Advertising

PaperbackEngels9780826457400 31-5-2001

101,67

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Bureau Européen des Unions de Consommateurs

After Sales Service in the European Community

paperbackEngels9780860100560 31-1-1977

60,99

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Michael Serazio

Your Ad Here – The Cool Sell of Guerrilla Marketing

paperbackEngels9780814785904 5-4-2013

47,45

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Dinh Hinh

Light Manufacturing in Zambia – Job Creation and Prosperity in a Resource–Based Economy

paperbackEngels9780821399354 30-7-2013

37,13

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Christopher Herbst

The Human Resources for Health Crisis in Zambia – An Outcome of Health Worker Entry, Exit, and Performance within the National Health Labor Marke

paperbackEngels9780821387610 30-4-2011

23,38

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Duane E. Sharp

Customer Relationship Management Systems Handbook

PaperbackEngels9780849311437 19-7-2002

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer

147,98

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The Marketing of Industrial Products

GebondenEngels9781032874937 1-11-2024

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. Meer

135,23

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Alexander Hamilton Institute

Modern Business

PaperbackEngels9781036515744 10-10-2024

56,03

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Fashion Trends and Forecasting

PaperbackEngels9781032541860 17-3-2025

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. Meer

66,62

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Social Marketing Casebook

GebondenEngels9780857025432 3-10-2011

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Meer

232,20

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Dave Trott

Creative Blindness (And How To Cure It)

PaperbackEngels9780857197306 4-2-2019

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Meer

21,64

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Bartlett R

Direct Option

gebondenEngels9780890965832 30-12-2005

23,38

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Les Giblin

Core Selling Skills

PaperbackEngels9780988727540 1-11-2016

16,13

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The Handbook of Customer Satisfaction and Loyalty Measurement

PaperbackEngels9781032838687 24-6-2024

The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement. Meer

53,19

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Miriam J. (Oxford Brookes University) Johnson

The Power of Brand Ownership

GebondenEngels9781009538404 23-1-2025

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer

127,79

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Co - Creation in Tourist Experiences

PaperbackEngels9781032242248 13-12-2021

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer

55,58

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Networks in Marketing

PaperbackEngels9780761901402 10-10-1996

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. Meer

171,04

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,15

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MD Johnson

Improving Customer Satisfaction, Loyalty & Profit – An Integrated Measurement & Management System

gebondenEngels9780787953102 17-10-2000

A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer

53,31

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Mickey Smith

Pharmaceutical Marketing in the 21st Century

PaperbackEngels9780789002075 18-2-1997

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Meer

110,17

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