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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. Meer
Financing Life Science Innovation reviews the literature on venture capital, corporate governance, and life science venturing and presents a study of the Swedish life science industry and the venture capital investors being active in financially and managerially supporting life science start-up firms. Meer
An exploration of the life-stories of 22 pioneer Arab women who have forged their path to management and leadership in education and welfare, overcoming challenges imposed by a patriarchal society that sees female leadership as a threat. Meer
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond. Meer
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. Meer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer
Why do most growth companies stop growing? What can leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. Meer
Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that can change the future of a company. Meer
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Meer
Managing Corporate Impacts draws on the insights and experiences of managers from around the world to examine how companies can manage corporate impacts to co-create enduring value for business and society. Meer
Your go–to–guide to delivering effective and transformative change that lasts
All too often, change efforts fail to deliver on their promise. However it is possible to turn an organization around quickly to create a new future one where people think and behave differently and deliver extraordinary results together. Meer
In recent years, corporate accounting scandals have received considerable media attention, raising concerns about unethical practice in the business world. Meer
Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset. Meer
A visual and interactive guide to building and communicating strategies that actually work
YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? Meer
Resilient people are happier, healthier, and more productive. Psychologist and business writer Adrian Furnham takes a sideways and entertaining look at the challenges of being a leader, demonstrating how resilience can be honed, developed, and used as a personal life raft to keep afloat in the face of adversity. Meer
Formation of company citizenship leads to success for the multinational companies by creating psychological alignments of the employee. This, therefore, should be considered as the international strategy of a multinational firm to create unique resources for competitive success. Meer
The art of alliance management is an integral part of the practice of business in the twenty-first century. Collaborations between companies provide synergistic ideas and a combined capability that surpasses what each firm can achieve, individually. Meer
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Meer
A comprehensive guide to effective strategic management of health care organizations.
Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. Meer
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