Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change.  Meer

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change.  Meer

Tegenwoordig wordt verwacht van bedrijven dat zij iets terugdoen voor de samenleving in de vorm van liefdadige projecten. In dit boek verklaart Philip Kotler waarom liefdadigheid zowel goed is voor de P.  Meer

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research.  Meer