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Auteur: Kevin Lane Keller
paperbackNederlands670 blz.9789043037013
5e druk
27-5-2022
Het boek bestrijkt het complete vakgebied en maakt door de vele cases en voorbeelden de alledaagse praktijk van (digital, social & sustainable) branding inzichtelijk. Meer
paperbackNederlands425 blz.9789043033084
4e druk
In deze herziene vierde editie zijn de inzichten van Keller door Heijenga en Schoppen verdiept, verbreed en geactualiseerd met relevante inzichten in... Meer
76% KORTING
paperbackEngels9781292314969
5e druk
15-8-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer
paperbackEngels808 blz.9781292727035
12-6-2024
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer
boek (L)Engels9781292422152
16e druk
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
€ 56,14
Dit product is uitverkocht
paperbackEngels344 blz.9781292093147
6e druk
18-6-2015
'A Framework for Marketing Management' is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. Meer
paperbackEngels832 blz.9781292092621
15e druk
30-4-2015
The world of marketing is changing everyday-and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Meer
76% KORTING