Part 1: Introduction; Integrating technology and strategy: a general management perspective
1. Technological Innovation
2. Technological Innovation and Strategy
Part 2: Design and implementation of technology strategy: An evolutionary perspective
3. Technological Evolution
4. Industry Context
5. Organizational Context
6. Strategic Action
Part 3: Enactment of technology strategy-developing a firm's innovative capabilities
7. Internal and External Sources of Technology
8. Linking new technology and novel customer needs
9. Internal Corporate Venturing
Part 4: Enactment of technology strategy; Creating and implementing a product development strategy
10. New Product Development
11. Building Competences/Capabilities Through New Product Development
Part 5: Conclusion: Innovation Challenges in Established Firms
