Twitter for Good – Change the World One Tweet at a Time

Change the World One Tweet at a Time

Gebonden Engels 2011 9781118061930
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards

The official word from Twitter on how to harness the power of the platform for any cause.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause–based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

Reveals why every organization needs a dedicated Twitter strategy and explains how to set one

Introduces the five–step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)

Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund

With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Specificaties

ISBN13:9781118061930
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:224

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Inhoudsopgave

Foreword ix
<br />
by Biz Stone
<p>Preface xv</p>
<p>Introduction 1</p>
<p>Chapter 1 Be a Force for Good 3</p>
<p>Chapter 2 T (Target): Why Tweet? 13</p>
<p>Chapter 3 W(Write): Why You Should Tweet like Kanye 43</p>
<p>Chapter 4 E (Engage): Tools to Win 75</p>
<p>Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117</p>
<p>Chapter 6 T (Track): Making Sure You ve Hit Your Mark 139</p>
<p>Chapter 7 Applying the T.W.E.E.T. Framework 161</p>
<p>Conclusion 191</p>
<p>Top Questions Reference List 193</p>
<p>Resources 195</p>
<p>Acknowledgments 197</p>
<p>About the Author 200</p>
<p>Index 201</p>

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        Twitter for Good – Change the World One Tweet at a Time