Small Business Marketing For Dummies

Name: Small Business Marketing For Dummies
Author: Paul Lancaster

Paperback Engels 2013 9781118730775

24,39

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Samenvatting

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

Specificaties

ISBN13:9781118730775

Taal:Engels

Bindwijze:paperback

Aantal pagina's:374

Uitgever:John Wiley & Sons

Hoofdrubriek:Marketing, Algemeen management

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Inhoudsopgave

Introduction  1 Part I: Getting Started with Small Business Marketing  9 Chapter 1: Framing the Marketing Process 11 Chapter 2: All About Customers 21 Chapter 3: Seeing Your Product through Your Customers’ Eyes 35 Chapter 4: Sizing Up Competitors and Staking Out Market Share 53 Chapter 5: Setting Your Goals, Objectives, Strategies and Budgets 63 Part II: Laying the Foundation for Marketing Success  75 Chapter 6: Taking Stock of Your Business Image 77 Chapter 7: Forging Your Brand 91 Chapter 8: Creating Marketing Communications That Work 107 Chapter 9: Hiring Help When You Need It 125 Part III: Marketing in a Screen–Connected World  139 Chapter 10: Establishing an Online Presence 141 Chapter 11: Getting Interactive with Social Media 159 Chapter 12: Packaging Your Message for Blogs and Other Online Channels 179 Part IV: Getting the Word Out with Ads, Mailers, Promotions and Publicity  193 Chapter 13: Creating and Placing Print and Outdoor Ads 195 Chapter 14: Broadcasting Your Message on Radio, TV and Online 215 Chapter 15: Snail–Mailing and Emailing Your Customers Directly 229 Chapter 16: Brochures, Promotions, Trade Shows and More 247 Chapter 17: Public Relations and Publicity 265 Part V: Winning and Keeping Customers  281 Chapter 18: Making Impressions through Networking and Presentations 283 Chapter 19: Making the Sale 293 Chapter 20: Enhancing Customer Service and Developing Loyalty 305 Part VI: The Part of Tens  321 Chapter 21: Ten Questions to Answer before Choosing a Business Name 323 Chapter 22: Ten Ways to Attract People to Your Business Online 329 Chapter 23: Ten Steps to a Great Marketing Plan 335 Index  341