The Blackwell Encyclopedia of Management – Marketing V 9 2e
Marketing
Gebonden Engels 2006 2e druk 9781405102544Samenvatting
This second edition of the
The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
Features over 250 entries
Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
Assesses the implications of developments in new information and communications technologies
Contains extensive revisions to the section on retailing to embrace contemporary trends
Specificaties
Lezersrecensies
Inhoudsopgave
<p>About the Editors. </p>
<p>Contributors.</p>
<p>Dictionary Entries A–Z.</p>
<p>Index.</p>
Anderen die dit kochten, kochten ook
-
Bram van Roosmalen€ 21,50 -
Richard van Kray€ 22,99
-
Wessel Berkman€ 27,95
-
Neil Rackham€ 28,95
-
Patrick Petersen€ 17,99
-
Meriam Slijkerman€ 29,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan