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Lean UX

Applying Lean Principles to Improve User Experience

Gebonden Engels 2016 9781491953600
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Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

- Frame a vision of the problem you’re solving and focus your team on the right outcomes
- Bring the designers’ toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agile’s Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX


Aantal pagina's:208
Hoofdrubriek:IT-management / ICT

Expertrecensies (1)

Lean UX
Henny Portman | 7 september 2017
Lean UX, as described by Jeff Gothelf and Josh Seiden (Lean UX – Designing Great Products with Agile Teams, 2nd edition, 2016) is the evolution of product design and team collaboration. 
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Over Jeff Gothelf

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

Andere boeken door Jeff Gothelf

Over Josh Seiden

Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He was a Principal at Neo and, prior to that role, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past president of the Interaction Design Association.

Andere boeken door Josh Seiden



Part 1: Introduction and Principles
1. Lean UX: More Important Now Than Ever Before
-Design Is Always Evolving

2. Principles
-The Foundations of Lean UX
-So, What Is the Definition of Lean UX?
-Wrapping Up

Part 2: Process
3. Driving Vision with Outcomes
-Using the Right Words
-Method: Declaring Assumptions
-Getting from Problem Statement to Hypothesis
-Moving on to Design
-Wrapping Up

4. Collaborative Design
-Collaborative Design
-Design Systems
-Collaborating with Geographically Distributed Teams
-Making Collaboration Work

5. Minimum Viable Products and Prototypes
-What Is an MVP Anyway?
-Creating an MVP
-Examples of MVPs
-Wrapping Up

6. Feedback and Research
-Continuous and Collaborative Research
-Continuous Learning
-Making Sense of the Research: A Team Activity
-Monitoring Techniques for Continuous and Collaborative Discovery
-Wrapping Up

Part 3: Lean UX in Your Organization
7. Integrating Lean UX and Agile
-Some Definitions
-Staggered Sprints and Their Modern Offshoots
-Dual-Track Agile
-Exploiting the Rhythms of Scrum to Build a Lean UX Practice
-Case Study: Knowsy (by Lane Goldstone)
-Beyond the Scrum Team
-Lean UX and Agile in the Enterprise

8. Making Organizational Shifts
-The Shifts

9. Case Studies
-Regulations and Financial Services: Lean UX at PayPal
-Online to Offline: Lean UX at CarMax
-Setting Client Expectations at a Digital Product Studio: Lean UX at ustwo
-Lean UX in an Agency: Changing the Way We Sell Work
-A Last Word


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