RP Bagozzi
Advanced Methods of Marketing Research
Paperback Engels 1994 9781557865496Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Advanced Marketing Research is a companion volume to Richard Bagozzi′s
Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Specificaties
ISBN13:9781557865496
Taal:Engels
Bindwijze:paperback
Aantal pagina's:428
Uitgever:John Wiley & Sons
Hoofdrubriek:Marketing, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Advanced Topics in Structural Equation Models: Richard P. Bagozzi and Youjae yi.
<p>2. Partial Least Squares: Claes Fornell.</p>
<p>3. Multidimensional Scaling: Wayne De Sarbo.</p>
<p>4. Cluster Analyses: Phipps Arabie.</p>
<p>5. Correspondence Analysis: Donna Hoffman.</p>
<p>6. Cojoint Analysis: Jordan Louviere.</p>
<p>7. Multivariate Analysis of Qualitative Data: Jay Magidson and David Rindskopf.</p>
<p>8. Chi–Square Interaction Detection: Hay Magidson.</p>
<p>9. Latent Class Analysis: William Dillan.</p>
<p>10. Research Utilization: Gerald Zaltman.</p>
<p>2. Partial Least Squares: Claes Fornell.</p>
<p>3. Multidimensional Scaling: Wayne De Sarbo.</p>
<p>4. Cluster Analyses: Phipps Arabie.</p>
<p>5. Correspondence Analysis: Donna Hoffman.</p>
<p>6. Cojoint Analysis: Jordan Louviere.</p>
<p>7. Multivariate Analysis of Qualitative Data: Jay Magidson and David Rindskopf.</p>
<p>8. Chi–Square Interaction Detection: Hay Magidson.</p>
<p>9. Latent Class Analysis: William Dillan.</p>
<p>10. Research Utilization: Gerald Zaltman.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
