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T Eiler

Aligned to Achieve – How to Unite Your Sales and Marketing Teams into a Single Force for Growth

gebondenEngels9781119291756 11-11-2016

A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer

27,42

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CH Park

Brand Admiration – Building a Business People Love

gebondenEngels9781119308065 15-11-2016

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Meer

32,99

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,42

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Taking Down Goliath

gebondenEngels9781137444202 9-12-2014

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer

57,56

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GF Goodman

Engagement Marketing – How Small Business Wins in a Socially Connected World

gebondenEngels9781118101025 27-4-2012

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you′ve always relied on word–of–mouth referrals to grow your business. Meer

27,42

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H Friedman

No Thanks, I′m Just Looking: Sales Techniques for Turning Shoppers into Buyers

gebondenEngels9781118153406 3-2-2012

Secrets of the trade from the master of retail selling and sales training No Thanks, I′m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy–to–learn practical money–making steps. Meer

30,22

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C. Torelli

Globalization, Culture, and Branding

gebondenEngels9781137333315 19-11-2013

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer

170,72

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Gordon R. Foxall

Perspectives on Consumer Choice

gebondenEngels9781137501196 21-10-2016

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

64,64

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Godfrey Baldacchino

Archipelago Tourism

PaperbackEngels9781138083875 7-6-2017

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. Meer

67,47

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Justin Champion

Inbound Content

gebondenEngels9781119488958 5-6-2018

Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers. Meer

27,42

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Matteo De Angelis

Sustainable Luxury Brands

gebondenEngels9781137601582 7-2-2017

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer

184,87

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Steve (University of Salford) Mawson

The Fundamentals of Hospitality Marketing

PaperbackEngels9780826448323 6-7-2000

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples. Meer

74,55

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Alan Cooper

How to Plan Advertising

PaperbackEngels9780826457400 31-5-2001

102,72

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Duane E. Sharp

Customer Relationship Management Systems Handbook

PaperbackEngels9780849311437 19-7-2002

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer

149,52

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Pervasive Advertising

gebondenEngels9780857293510 22-9-2011

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Meer

120,99

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Bureau Européen des Unions de Consommateurs

After Sales Service in the European Community

paperbackEngels9780860100560 31-1-1977

60,99

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Fiona Humberstone

How to Style Your Brand

PaperbackEngels9780956454539 11-5-2015

42,74

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Fiona Humberstone

Brand Brilliance

PaperbackEngels9780956454546 8-5-2017

49,69

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Alice (Leeds University, UK) Dallabona

Luxury Fashion Marketing and Branding

GebondenEngels9781032207070 22-8-2024

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. Meer

196,94

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Dummies

Small Business Marketing Strategies All–in–One For Dummies

paperbackEngels9781119236917 10-6-2016

32,99

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