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Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. Meer
Tried–and–true information and tips for selling like a pro
Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. Meer
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Meer
Drive marketing ROI with an investor′s mindset and a proven toolkit
Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer
A concrete framework for engaging today′s buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer
Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Meer
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits
In order for your business to survive, you must convert anonymous traffic into sales. Meer
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?
Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer. Meer
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Meer
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Meer
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer
Harness the power of marketing and watch your business grow
Having your own business isn′t the same as having customers, and one is useless without the other. Meer
Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Meer
A smart, practical guide to rocket–powered business growth
Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Meer
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Meer
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