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Rubriek: Marketing

gebonden Engels20099780230202399 16-7-2009
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20129780230340336 21-12-2012
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.  Meer
€ 47,35
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20139780230296831 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
e-book Engels240 blz.20249789401499392 14-5-2024
Why are we focused on transforming ourselves, society and the planet? What deeper human needs drive these transformations? How do you turn products and services into Customer Transformations?  Meer
€ 26,99
Direct te downloaden
Paperback Engels20099780199236152 8-1-2009
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship.  Meer
€ 121,22
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780199655854 23-8-2012
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work.  Meer
€ 47,66
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebonden Engels19959780333615454 12-2-1995
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19999780333760895 24-9-1999
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels19949780333608142 18-6-1994
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.  Meer
€ 68,09
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19929780333572191 8-12-1992
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20039780333992869 4-2-2003
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels19769780333192375 1-5-1976
€ 33,93
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20079780415354059 30-10-2007
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy.  Meer
€ 54,61
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20109780521766944 29-7-2010
Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products.  Meer
€ 118,37
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20039780761947004 11-3-2003
€ 303,95
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20039780761947011 12-3-2003
€ 98,95
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20039780761926689 5-11-2003
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour.  Meer
€ 320,53
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20069780750679763 9-1-2006
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.  Meer
€ 184,88
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20019780761963653 1-2-2001
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.  Meer
€ 287,37
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20019780761963660 1-2-2001
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.  Meer
€ 103,48
Levertijd ongeveer 16 werkdagen | Gratis verzonden

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