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paperbackDuits9783834929259 30-5-2011
"Sehr kenntnisreich beschreiben [die Autoren] die bei qualitativen Erhebungen angewendeten wissenschaftlichen Methoden, den Forschungsprozess, die Anwendungsfelder, branchenspezifische Anforderungen sowie die internationale qualitative Marktforschung.  Meer
85,10
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paperbackEngels9783834944863 20-4-2013
Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge.  Meer
60,99
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gebondenEngels9789811050060 11-10-2017
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
192,99
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gebondenEngels9789811084287 19-3-2018
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
204,99
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paperbackEngels9789811353444 23-12-2018
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.  Meer
120,99
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PaperbackEngels9789814678575 10-7-2015
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.  Meer
96,11
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GebondenEngels9789814696340 19-11-2015
264,39
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gebondenEngels9789811029745 16-12-2016
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
240,99
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paperbackEngels9789811094552 16-6-2018
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
156,99
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paperbackEngels9789811094576 16-6-2018
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.  Meer
168,99
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gebondenEngels9789811317262 22-9-2018
This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems created by globalization, such as the economic and financial, environmental, legal, cultural, socio-economic and social media impacts.  Meer
120,99
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paperbackEngels9789811342486 19-1-2019
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.  Meer
60,99
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gebondenEngels9789813348967 25-1-2021
This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valuable insights from China's years of isolation prior to the famous Nixon-Mao summit.  Meer
159,59
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paperbackEngels9789813348998 25-1-2022
This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valuable insights from China's years of isolation prior to the famous Nixon-Mao summit.  Meer
159,59
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gebondenEngels9789811545870 27-8-2020
This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model.  Meer
171,79
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paperbackEngels9789811545900 27-8-2021
This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model.  Meer
171,79
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paperbackEngels9789811341489 9-2-2019
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
204,99
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paperbackEngels9789811349843 9-2-2019
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations.  Meer
204,99
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paperbackEngels9789811352911 29-12-2018
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
192,99
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9789811300790 28-5-2018
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
240,99
Verwachte levertijd ongeveer 8 werkdagen

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