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Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation
challenge. Meer
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. Meer
Using tools of modern industrial economics Urs Meister examines the effects of privatisation and competition in the piped water industry. Considering the two main approaches for competition in an industry with natural monopoly character, common carriage (interconnection) and franchise bidding (auctions), he analyses costs, retail prices and investment. Meer
Martin Kuder entwickelt ein Modell, mit dem er am Beispiel der 3er Limousine von BMW die Existenz unterschiedlicher Zielgruppen entlang des Produktlebenszyklus empirisch nachweist. Meer
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. Meer
Die Diskussion in der Organisationstheorie und -praxis rankt sich wiederkehrend um die These, dass sich die Organisation von Unternehmen stärker an deren Geschäftsprozessen ausrichten sollte. Meer
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Meer
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Meer
This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model. Meer
This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model. Meer
The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. Meer
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. Meer
This book evaluates African Special Economic Zones from the perspective of learning from China’s experiences with such Zones and the impact of Chinese policy and investment on African Zones. Meer
This book evaluates African Special Economic Zones from the perspective of learning from China’s experiences with such Zones and the impact of Chinese policy and investment on African Zones. Meer
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. Meer
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. Meer
The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China. Meer
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. Meer
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Meer
Die Autoren des Sammelbandes setzen sich mit Strategien, Chancen und Problemen kleinerer und mittlerer Unternehmen unter den Bedingungen wirtschaftlicher Globalisierungsprozesse auseinander und präsentieren Empfehlungen für die Praxis. Meer