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Tegenwoordig wordt meer dan driekwart van de aankoopbeslissingen genomen louter op basis van online gevonden informatie. Als je met je bedrijf wilt groeien, moet je daarom online de autoriteit worden in jouw branche.
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Open Evaluation
paperbackEngels9783834944863 20-4-2013
Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge.  Meer
60,99
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Quantitative Marketing and Marketing Management
paperbackEngels9783834946577 18-7-2014
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.  Meer
120,99
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Introducing Competition into the Piped Water Market
paperbackEngels9783835003828 26-7-2006
Using tools of modern industrial economics Urs Meister examines the effects of privatisation and competition in the piped water industry. Considering the two main approaches for competition in an industry with natural monopoly character, common carriage (interconnection) and franchise bidding (auctions), he analyses costs, retail prices and investment.  Meer
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Kundengruppen und Produktlebenszyklus
paperbackDuits9783824482924 30-3-2005
Martin Kuder entwickelt ein Modell, mit dem er am Beispiel der 3er Limousine von BMW die Existenz unterschiedlicher Zielgruppen entlang des Produktlebenszyklus empirisch nachweist.  Meer
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Quantitative Marketing and Marketing Management
gebondenEngels9783834930606 12-7-2012
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.  Meer
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Prozessorientierung in der Unternehmensorganisation
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​Die Diskussion in der Organisationstheorie und -praxis rankt sich wiederkehrend um die These, dass sich die Organisation von Unternehmen stärker an deren Geschäftsprozessen ausrichten sollte.  Meer
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Formative Research in Social Marketing
paperbackEngels9789811094552 16-6-2018
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
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paperbackEngels9789811349843 9-2-2019
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations.  Meer
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Dynamic Macroeconomic Models in Emerging Market Economies
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This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model.  Meer
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Dynamic Macroeconomic Models in Emerging Market Economies
paperbackEngels9789811545900 27-8-2021
This book summarizes the evolution of modern macroeconomics (New Consensus Macroeconomics, NCM) and proposes a new approach to theoretical and empirical analysis, which is based on a recently developed dynamic stochastic general equilibrium (DSGE) model.  Meer
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Collaborative Research Design
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This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
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African Special Economic Zones
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This book evaluates African Special Economic Zones from the perspective of learning from China’s experiences with such Zones and the impact of Chinese policy and investment on African Zones.  Meer
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African Special Economic Zones
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Chinese Consumers and the Fashion Market
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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  Meer
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Segmentation in Social Marketing
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Investing in China and Chinese Investment Abroad
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The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China.  Meer
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Market Research
paperbackEngels9789811353444 23-12-2018
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata.  Meer
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Formative Research in Social Marketing
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.  Meer
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Deutsche Unternehmen in China
paperbackDuits9783824406876 25-2-2003
Die Autoren des Sammelbandes setzen sich mit Strategien, Chancen und Problemen kleinerer und mittlerer Unternehmen unter den Bedingungen wirtschaftlicher Globalisierungsprozesse auseinander und präsentieren Empfehlungen für die Praxis.  Meer
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