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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer
An insight into the 'black-box' of leadership learning that acts as a companion to guide leadership development. It has been written to enable the reader to reflect on their own experience and critique this against four case profiles of leadership learning: the public and private sectors; women managers; and owner-managers. Meer
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. Meer
Steve Leach identifies the key challenges facing chief executives in British local government in operating in an environment where party politics is a dominant force. Meer
Enables companies to discuss and organize offshoring IT work to India and the opportunity to industrialize the IT delivery chain allowing countering cost pressures. Meer
This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. Meer
In The Woman's Place is in the Boardroom the authors put the business case for more women on company boards. In the next book they explained how to achieve it. Meer
This second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Meer
Concurrent with the increasing complexity of the field of management, the need to re-examine the foundations from which its theories have advanced has become ever more important and useful. Meer
If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. Meer
Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. Meer
In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. In contrast, 'Can Latin American Firms Compete? Meer
Corporate social responsibility (CSR) continues to grow as an area of interest in academia and business. Encompassing broad topics such as the relationship between business, society, and government, environmental issues, globalization, and the social and ethical dimensions of management and corporate operation, CSR has become an increasingly interdisciplinary subject relevant to areas of economics, sociology, and psychology, among others. Meer
This book traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom from the 1950s to the 1990s. It combines long-run trends with illustrative case studies of leading companies and their managers to present a rich and complex picture of corporate change. Meer
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. Meer
Knowledge is a very seductive, but elusive concept. Following the wider debate about the emergence of the information age and the knowledge society, recent years have seen an explosion of writings about organizational knowledge from different disciplinary and theoretical perspectives. Meer
As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Meer
Do we have the rights to optimism? Can capitalism deliver a next great wave of growth? The future, wrote William Gibson, is already here. It just isn't evenly distributed yet. Meer
This book synthesizes a decade of research by the author into fundamental issues in organization design. The result is a novel micro-structural perspective on organizations, which aims to both expand and narrow current thinking. Meer
This book synthesizes a decade of research by the author into fundamental issues in organization design. The result is a novel micro-structural perspective on organizations, which aims to both expand and narrow current thinking. Meer
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