A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing.  Meer

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.  Meer

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.  Meer

'Essentials of Global Marketing' offers a concise and manageable approach to the subject.  Meer

In 'Internationale marketing' komen alle aspecten van exportmanagement aan bod. Het boek geeft een volledig en helder beeld van de beslissingen die bedrijven nemen om met succes internationale markten te betreden.  Meer

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences?  Meer