Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
, , , e.a.

E-commerce 2023–2024: business. technology. society., Global Edition

Paperback Engels 2023 9781292449722
Verkooppositie 5865Hoogste positie: 5865
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

Specificaties

ISBN13:9781292449722
Taal:Engels
Bindwijze:paperback
Verschijningsdatum:3-7-2023
ISSN:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Over Kenneth Laudon

Kenneth C. Laudon doceert informatiesystemen aan de Stern School of Business (New York). Hij heeft elf boeken en vele artikelen op zijn naam staan over informatiesystemen en de impact ervan op organisaties en op de maatschappij in het algemeen.

Andere boeken door Kenneth Laudon

Inhoudsopgave

PART I: INTRODUCTION TO E-COMMERCE

-The Revolution is Just Beginning
-E-commerce Business Models and Concepts


PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

-E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
-Building an E-commerce Presence: Websites, Mobile Sites, and Apps
-E-commerce Security and Payment Systems


PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

-E-commerce Marketing and Advertising Concepts
-Social, Mobile, and Local Marketing
-Ethical, Social, and Political Issues in E-commerce


PART VI: E-COMMERCE IN ACTION

-Online Retail and Services
-Online Content and Media
-Social Networks, Auctions, and Portals
-B2B E-commerce: Supply Chain Management and Collaborative Commerce


Index

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        E-commerce 2023–2024: business. technology. society., Global Edition