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Pagina 48 van 3.823 resultaten

Al Marshall

Marketing Research

GebondenEngels9781446256145 6-3-2023

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting. Meer

222,56

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Philosophy of Marketing

paperbackEngels9781446274910 10-12-2013

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. Meer

1.289,67

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Russell Johnston

Selling Themselves – The Emergence of Canadian Advertising

paperbackEngels9781442613072 1-2-2012

40,59

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Stewart Whyte

How to Start and Run a B&B, 4th Edition

PaperbackEngels9781472140593 15-2-2018

Learn everything you ever needed to know about starting and running your own B&B and pursuing your dream job! Revised and updated 4th edition. Meer

24,64

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Marketing Theory

GebondenEngels9781473904002 30-5-2016

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. Meer

293,40

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Eleazar Hernández

Leading Creative Teams

paperbackEngels9781484220559 21-10-2016

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. Meer

43,42

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Todd Kelsey

Introduction to Google Analytics

paperbackEngels9781484228289 21-6-2017

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. Meer

43,42

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Todd Kelsey

Introduction to Search Engine Marketing and AdWords

paperbackEngels9781484228470 21-6-2017

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Meer

29,28

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Todd Kelsey

Introduction to Social Media Marketing

paperbackEngels9781484228531 22-6-2017

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. Meer

36,35

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Ali Shabdar

Mastering Zoho CRM

paperbackEngels9781484229033 9-9-2017

Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Meer

72,99

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Hubert Gatignon

Statistical Analysis of Management Data

paperbackEngels9781489977250 27-8-2016

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. Meer

192,99

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Thomas Pfeffer

Virtualization of Universities

paperbackEngels9781489988584 3-3-2014

The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Meer

122,99

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Todd Kelsey

Introduction to Search Engine Optimization

paperbackEngels9781484228500 21-6-2017

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. Meer

36,35

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Market Segmentation

paperbackEngels9781461371045 17-10-2012

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Meer

336,99

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Charles C. Okigbo

Strategic Urban Health Communication

gebondenEngels9781461493341 6-12-2013

Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. Meer

122,99

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Brand Management In A Week

PaperbackEngels9781473627550 10-3-2016

16,29

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Stephen Brown

Brands and Branding

GebondenEngels9781473919518 31-8-2016

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples. Meer

168,30

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William D. Booth

Design/Build Marketing

paperbackEngels9781468414332 1-3-2012

With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. Meer

60,99

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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Michael P Levens

Marketing Pearson New International Edition, plus MyMarketingLab without eText

paperbackEngels9781447968337 30-10-2013

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. Meer

89,74

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