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This book constitutes the refereed proceedings of the 20th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2019, held in Turin, Italy, in September 2019. Meer
This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021. Meer
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. Meer
This two-volume set LNCS 13305 - 13306 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2022, which was held as part of HCI International 2022 and took place virtually during June 26-July 1, 2022. Meer
Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer
This book
constitutes the refereed proceedings of the 12th International Joint Conference
on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in
July 2015. Meer
This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. Meer
This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. Meer
This
fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising
really works in practice and how the right adoption leads to a competitive advantage for
advertisers, agencies and media. Meer
This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. Meer
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer
This book constitutes the refereed proceedings of the 12th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2015, held in Valencia, Spain, in September 2015 in conjunction with DEXA 2015. Meer
The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. Meer
This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer
This book constitutes extended, revised and selected papers from the 21st International Conference on Enterprise Information Systems, ICEIS 2019, held in Heraklion, Crete, Greece, in May 2019. Meer
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer
This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer
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