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Rubriek: Marketing

GebondenEngels9781400215676 19-4-2020
For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance.  Meer
€ 28,77
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9781403917256 30-11-2004
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9781403914927 11-3-2005
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9781400253531 6-11-2025
Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.  Meer
€ 31,54
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperbackEngels9781349353545 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781349354085 23-10-2007
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781292060170 15-5-2014
For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications.  Meer
€ 102,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9781403916600 16-12-2003
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781292023410 30-7-2013
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.  Meer
€ 90,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781292023458 29-7-2013
For courses in sales management. Sales Management prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.  Meer
€ 90,94
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9781349038091 1-1-1979
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9781403941909 10-11-2005
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
€ 110,79
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9781400217724 9-7-2020
Serial complainers, no accountability finger-pointers, or learning-resistant laggards--these culture killers can cost a sales team more than being weak in the hard skills of selling.  Meer
€ 21,81
Levertijd ongeveer 16 werkdagen | Gratis verzonden
PaperbackEngels9781416593058 6-2-2008
€ 27,31
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen | Gratis verzonden
GebondenEngels9781409455721 11-7-2013
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations.  Meer
€ 70,15
Levertijd ongeveer 11 werkdagen | Gratis verzonden
€ 58,87
Levertijd ongeveer 16 werkdagen | Gratis verzonden
GebondenEngels9781498761260 21-11-2016
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights.  Meer
€ 156,27
Levertijd ongeveer 11 werkdagen | Gratis verzonden
GebondenEngels9781138235007 16-12-1994
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment.  Meer
€ 217,94
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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