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De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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GebondenEngels
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.  Meer
250,65
Verwachte levertijd ongeveer 10 werkdagen
PaperbackEngels
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.  Meer
54,25
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.  Meer
173,73
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood.  Meer
139,55
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PaperbackEngels
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood.  Meer
53,89
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.  Meer
156,19
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.  Meer
133,25
Verwachte levertijd ongeveer 10 werkdagen
PaperbackEngels
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.  Meer
51,37
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PaperbackEngels
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.  Meer
45,07
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.  Meer
133,25
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PaperbackEngels
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.  Meer
40,03
Verwachte levertijd ongeveer 10 werkdagen
PaperbackEngels2012
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.  Meer
55,15
Verwachte levertijd ongeveer 10 werkdagen
PaperbackEngels2012
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.  Meer
45,70
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels2015
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category.  Meer
87,91
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels2015
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category.  Meer
29,96
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.  Meer
64,41
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PaperbackEngels
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field.  Meer
61,71
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PaperbackEngels
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited.  Meer
61,71
Verwachte levertijd ongeveer 10 werkdagen
GebondenEngels
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.  Meer
164,74
Verwachte levertijd ongeveer 10 werkdagen
PaperbackEngels
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.  Meer
57,66
Verwachte levertijd ongeveer 10 werkdagen

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