Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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World Humanism

gebondenEngels9780230300552 27-11-2013

The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer

127,62

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Miriam Delgado Verde

Technological Innovation

gebondenEngels9780230230217 13-5-2010

Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning. Meer

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Customer Experience

gebondenEngels9780230247819 9-9-2010

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Meer

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F. Godart

Unveiling Fashion

gebondenEngels9780230358355 27-3-2012

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. Meer

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Julie Verity

The New Strategic Landscape

gebondenEngels9780230358379 19-10-2012

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. Meer

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M. McKinley

Ethics in Marketing and Communications

gebondenEngels9780230358553 13-12-2011

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer

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Leadership as Identity

gebondenEngels9780230516328 12-9-2008

Management has failed; its successor is leadership. Can leadership fulfil the promises that are made in its name? This book is written for those charged with being leaders, and uses poststructuralist theory to provide a language for the confusions and uncertainties that leadership can often bring. Meer

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F. Bidault

Managing Joint Innovation

gebondenEngels9780230279971 10-10-2012

'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous. It is crucial therefore that a companies 'sweet spot', the optimum point where open innovation is beneficial, is found before it becomes hazardous. Meer

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Lorraine Marchand

The Innovation Mindset – Eight Essential Steps to Transform Any Industry

gebondenEngels9780231203081 13-9-2022

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Y. Argüden

Boardroom Secrets

gebondenEngels9780230230774 11-9-2009

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and process information provided to the board, how to critically question without de-motivating, and how to balance interests of different stakeholders. Meer

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Managing Innovation Driven Companies

gebondenEngels9780230245907 14-12-2010

Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. Meer

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Experiencing Design – The Innovator′s Journey

gebondenEngels9780231194266 3-8-2021

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C. Read

BP and the Macondo Spill

gebondenEngels9780230293588 11-5-2011

The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the true costs, not the hyperbolic costs, and an explanation of the science and business of the spill and its remediation. Meer

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Global Strategic Management

paperbackEngels9780230293816 14-6-2012

How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Meer

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Identifying Hidden Needs

gebondenEngels9780230219762 6-10-2010

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Meer

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M. O'Mullane

University Leadership

gebondenEngels9780230314030 4-10-2011

Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, and challenges that leadership of universities experiences within the context of Europe. Meer

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T. Calkins

Defending Your Brand

gebondenEngels9780230340343 11-10-2012

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer

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You Coach You

PaperbackEngels9780241502730 13-1-2022

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Preparing Successors for Leadership

paperbackEngels9780230110991 11-1-2011

The founders of the family business must impart their vision and leadership to succeeding generations. Preparing those generations for leadership is challenging and encompasses a lifetime. Meer

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Family Business Succession

paperbackEngels9780230111004 11-1-2011

Helps to prepare for passing the family business on to the next generation. Leaders will learn how to create a succession plan; how to develop opportunities for succession candidates; how to build consensus with the family and leaders on succession plans and finally leaders will learn when and how to let go of their own role in the business. Meer

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