The Superpromoter

Superpromoters personify the power of enthusiasm. They spontaneously share their enthusiasm about products, brands and companies and influence other people by doing so. Their infectious enthusiasm is vital to the success of any business. It's the battle between them and their alter ego, the antipromoter, which decides if the reputation of brands are built or broken. They not only affect sales growth, but also innovation and employee motivation.

Superpromoters are the driving force behind the success of every company, so one would assume that employees and management are very familiar with them. The reality is that most organizations suffer from a severe case of superpromoter blindess. The focus is on analyzing why products fail and the negative consumer feedback, rather than optimizing the potential of enthusiastic loyal customers. In a world were social media is becoming more and more dominant it is all the more important to understand how the superpromter can benefit your organization.

In 'The Superpromoter' Rijn Vogelaar explains how any organization can become more successful by marshalling their superpromoters. Companies should stop focusing so much on complaining customers and unsatisfied employees and spend more time with their friends, the superpromoters!