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Malcolm Gladwell is vaste medewerker bij The New Yorker. In 2002 verscheen van hem 'Het beslissende moment'.
Meer over Malcolm GladwellThe Tipping Point
How little things can make a big difference
Paperback Engels 2002 1e druk 9780349113463Samenvatting
A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos
Specificaties
Expertrecensies (1)
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Lezersrecensies
Over Malcolm Gladwell
Inhoudsopgave
1. The three rules of epidemics
2. The law of the few: connectors, mavens and salesmen
3. The stickiness factor: Sesame Street, Blue's Choice, and the educational virus
4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
5. The power of context (part two): The magic number one hundred and fifty
6. Case study: rumours, sneakers, and the power of translation
7. Case study: suicide, smoking, and the search for the unsticky cigarette
8. Conclusion: focus, test, and believe
Endnotes
Acknowledgements
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan