Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer
Everything you need to know to get your website to No. 1 in Google searches
Brilliant Search Engine Optimisation guides you through the essential tasks step-by-step, showing you how to:
· Get your website indexed well enough to appear high on Google Understand the basics of optimising your website & reputation management Analyse, research and use keywords, content and meta tags
· Implement online marketing techniques which really work
· Understand Social and real-Time marketing and use it to your advantage
Brilliant books provide quick and easy-to-access information. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer
Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer
This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World Wide Web. Meer
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. Meer
Practical tips on using the web to boost your business, no matter what business you′re in
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. Meer
The Internet is the world′s largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Meer
The eConsultant––written by bestselling author of the foundation text in IT consulting, The IT Consultant––is a hands–on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Meer
In this original and highly useful resource, Colin Rule a pioneer in the field of online dispute resolution (ODR) shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Meer
The best Business Web sites at your fingertips24/7!
The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. Meer
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