Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Bricolage, Care and Information

gebondenEngels9780230220737 16-10-2009

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer

122,99

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

61,99

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

74,19

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David Amerland

Brilliant Search Engine Optimisation (SEO)

PaperbackEngels9780273745426 16-6-2011

Everything you need to know to get your website to No. 1 in Google searches Brilliant Search Engine Optimisation guides you through the essential tasks step-by-step, showing you how to: · Get your website indexed well enough to appear high on Google Understand the basics of optimising your website & reputation management Analyse, research and use keywords, content and meta tags · Implement online marketing techniques which really work · Understand Social and real-Time marketing and use it to your advantage Brilliant books provide quick and easy-to-access information. Meer

28,59

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

113,74

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,30

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,59

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

61,99

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Web Work

gebondenEngels9780792364603 31-8-2000

This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World Wide Web. Meer

120,99

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Towards the E-Society

gebondenEngels9780792375296 30-9-2001

I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. Meer

240,99

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Web Marketing That Works

paperbackEngels9780730309277 9-5-2014

Practical tips on using the web to boost your business, no matter what business you′re in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. Meer

22,49

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D Banks

Customer.Community: Unleashing the Power of Your Customer Base

gebondenEngels9780787956219 26-3-2002

The Internet is the world′s largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Meer

30,10

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RI Freedman

The eConsultant – Guiding Clients to Net Success

paperbackEngels9780787956295 3-9-2001

The eConsultant––written by bestselling author of the foundation text in IT consulting, The IT Consultant––is a hands–on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Meer

38,42

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DS Pottruck

Clicks and Mortar – Passion–Driven Growth in an Internet Driven World

paperbackEngels9780787956882 20-4-2001

In a world where companies are rushing to add an "e–" to everything they do––e–commerce, e–tailing––the real key to success still lies off–line. Meer

32,87

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Susanne Bodker

ECSCW ’99

paperbackEngels9780792359487 25-8-1999

120,99

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C Rule

Online Dispute Resolution for Business: B2B, E–Com E–Commerce, Consumer, Employment, Insurance & Other Commercial Conflicts

gebondenEngels9780787957315 18-10-2002

In this original and highly useful resource, Colin Rule a pioneer in the field of online dispute resolution (ODR) shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Meer

41,19

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Gary W White

Core Business Web

PaperbackEngels9780789020956 13-8-2003

The best Business Web sites at your fingertips24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. Meer

29,87

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P Waddy

Selling Online For Dummies

paperbackEngels9780730394525 9-3-2023

30,10

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Internet en social media

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