Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Chris Smith

The Conversion Code

gebondenEngels9781119875802 18-4-2022

31,49

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Handbook of e-Business Security

GebondenEngels9781138571303 19-7-2018

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. Meer

148,99

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W Bock

Net Income – Cut Costs, Boost Profits and Enhance Opearations Online

paperbackEngels9780471288398 20-8-1997

Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Meer

43,96

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M Golden

Social Media Strategies for Professionals and Their Firms – The Guide to Establishing Credibility and Accelerating Relationships

gebondenEngels9780470633106 30-12-2010

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Meer

49,51

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Road for SEEM. A Reference Framework Towards a Single European Electronic Market

GebondenEngels9780415419956 2-9-2008

“Become the most competitive and dynamic knowledge based economy in the world by 2010” is the major objective of the Lisbon strategy for the European Community. Meer

205,37

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branding@thedigitalage

gebondenEngels9780333947692 14-9-2001

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot. Meer

64,41

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Computational Advertising

GebondenEngels9780367206383 27-5-2020

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

184,23

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Mathematics of the Internet

gebondenEngels9780387953595 14-12-2001

The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. Meer

180,99

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Subhankar Das

Search Engine Optimization and Marketing

GebondenEngels9780367278786 25-1-2021

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer

148,99

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J Wind

Digital Marketing – Global Strategies from the World′s Leading Experts

paperbackEngels9780471361220 7-2-2001

The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer

53,67

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Email Marketing By the Numbers

gebondenEngels9780470122457 18-5-2007

Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer

23,17

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Digital Marketing

GebondenEngels9781032471730 12-7-2024

This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. Meer

196,25

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Martin De Saulles

Business of Data

GebondenEngels9781138385665 10-7-2020

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer

188,74

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Human-Centered e-Business

gebondenEngels9781402074424 31-5-2003

Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate the benefits of the human-centered approach in intelligent e-sales recruitment application, integrating data mining technology with decision support model for profiling transaction behavior of internet banking customers, user-centered context dependent data organization using XML, knowledge management, and optimizing the search process through human evaluation in an intelligent interactive multimedia application. Meer

180,99

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Karl Aberer

Semantic Issues in E-Commerce Systems

gebondenEngels9781402073519 31-12-2002

Semantic Issues in e-Commerce Systems comprises the proceedings of the Ninth Working Conference on Database Semantics, which was sponsored by the International Federation for Information Processing (IFIP) and held in Hong Kong in April 2001. Meer

120,99

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Chuck Hudson

eBay Commerce Cookbook

paperbackEngels9781449320157 11-1-2013

39,80

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Financial Engineering, E-commerce and Supply Chain

gebondenEngels9781402006401 30-6-2002

One of the fast growing elements of the Internet is electronic commerce, which refers to the use of electronic means to conduct business transactions within or across business entities. Meer

180,99

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Luminita Vasiu

e-Business and Telecommunication Networks

gebondenEngels9781402047602 26-6-2006

This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks. Meer

120,99

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Building the E-Service Society

gebondenEngels9781402081545 27-7-2004

Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. Meer

180,99

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Jessica Keyes

Enterprise 2.0

GebondenEngels9781439880432 8-8-2012

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable. Meer

170,14

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