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Pagina 56 van 1.166 resultaten

Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Rocio Aguilar

Online Brand Communities

gebondenEngels9783319248240 18-12-2015

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

120,99

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Design Science in Tourism

gebondenEngels9783319427713 12-10-2016

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. Meer

264,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Designing the Digital Transformation

paperbackEngels9783319591438 23-5-2017

This book constitutes the proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2017, held in May/June 2017 in Karlsruhe, Germany. Meer

60,99

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

paperbackEngels9783319843155 18-8-2018

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer

102,99

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E-Business and Telecommunications

paperbackEngels9783319302218 2-3-2016

This book constitutes the refereed proceedings of the 12th International Joint Conference on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in July 2015. Meer

60,99

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Denis Trček

Trust and Reputation Management Systems

paperbackEngels9783319623733 5-9-2017

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. Meer

60,99

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E-Technologies

paperbackEngels9783319179568 21-4-2015

This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montréal, Canada, in May 2015. Meer

60,99

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HCI in Business, Government and Organizations. Interacting with Information Systems

paperbackEngels9783319584805 13-5-2017

This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. Meer

60,99

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Electronic Commerce 2018

gebondenEngels9783319587141 3-11-2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

216,99

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Bernardo Nicoletti

Agile Procurement

gebondenEngels9783319610818 2-10-2017

This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer

227,30

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

64,64

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E-Commerce and Web Technologies

paperbackEngels9783540284673 17-8-2005

We welcome you to the 6th International Conference on E-Commerce and Web Technology (EC-Web 2005) held in Copenhagen, Denmark. It was held in conjunction with DEXA 2005. Meer

60,99

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Bernd W. Wirtz

Digital Business Models

gebondenEngels9783030130046 15-4-2019

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. Meer

168,99

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Maria Ferrara

Information Technology and Innovation Trends in Organizations

gebondenEngels9783790826319 7-7-2011

The book examines a wide range of issues that characterize the current IT based innovation trends in organisations. It contains a collection of research papers focusing on themes of growing interest in the field of Information System, Organization Studies, and Management. Meer

180,99

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Akira Sato

Ethereum - A proxima geracao de criptomoedas

PaperbackAnders9788413733593 18-6-2021

32,86

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Gerhard J Plenert

International Operations Management

GebondenEngels9788763000680 1-8-2002

64,65

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Information Age Economy

gebondenDuits9783790814279 11-9-2001

Der Einsatz von Informations- und (Tele-)Kommunikationssystemen für die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. Meer

186,04

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Trust and Deception in Virtual Societies

paperbackEngels9789048156870 22-9-2011

One of the major problems in the development of virtual societies, in particular in electronic commerce and computer-mediated interactions in organizations, is trust and deception. Meer

60,99

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