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The Ends Game

PaperbackEngels9780262542777 11-1-2022

26,03

Verwachte levertijd ongeveer 8 werkdagen

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

Verwachte levertijd ongeveer 9 werkdagen

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James M. Livingstone

International Marketing Management

paperbackEngels9780333192375 1-5-1976

29,28

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Michael Bland

Communicating out of a Crisis

gebondenEngels9780333720974 18-6-1998

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Meer

128,29

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Contemporary Strategic Marketing

gebondenEngels9780333981184 3-10-2002

In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. Meer

112,74

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Bruce King

E-book - How to Double Your Sales (e-book)

e-bookEngels9780273745075 27-12-2012

‘The most practical and effective advice on how to boost sales quickly that I’ve read in years. Anyone and everyone in sales should own a copy. Meer

17,79

Verwachte levertijd ongeveer 9 werkdagen

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,72

Verwachte levertijd ongeveer 11 werkdagen

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D. Sutton

Globalizing Ideal Beauty

gebondenEngels9780230611740 13-10-2009

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

128,29

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Jenny Darroch

Marketing Through Turbulent Times

gebondenEngels9780230237308 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

51,92

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The Complete Marketer – 60 Essential Concepts for Marketing Excellence

paperbackEngels9780749466763 3-5-2013

44,46

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Anders Parment

Auto Brand – Building Successful Car Brands for the Future

paperbackEngels9780749469290 3-1-2014

53,16

Verwachte levertijd ongeveer 9 werkdagen

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Jonathan Gabay

Brand Psychology – Consumer Perceptions, Corporate Reputations

paperbackEngels9780749471736 3-3-2015

61,85

Verwachte levertijd ongeveer 9 werkdagen

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Cases in Sport Marketing

paperbackEngels9780763708634 30-11-1998

184,88

Verwachte levertijd ongeveer 16 werkdagen

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The Retail Start–Up Book – Successfully Plan, Launch and Grow a Business

paperbackEngels9780749484729 3-5-2019

53,16

Verwachte levertijd ongeveer 9 werkdagen

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Robert Craven

Customer Is King: How to Exceed Their Expectations

PaperbackEngels9780753509685 10-2-2005

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Meer

23,25

Verwachte levertijd ongeveer 16 werkdagen

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John Philip Jones

The Ultimate Secrets of Advertising

PaperbackEngels9780761922445 5-12-2001

172,82

Verwachte levertijd ongeveer 16 werkdagen

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Gerard J. Tellis

Effective Advertising

GebondenEngels9780761922520 21-1-2004

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Meer

239,14

Verwachte levertijd ongeveer 16 werkdagen

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Erik Du Plessis

The Branded Mind – What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

gebondenEngels9780749461256 3-2-2011

53,16

Verwachte levertijd ongeveer 9 werkdagen

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How to Use Advertising to Build Strong Brands

PaperbackEngels9780761912439 24-8-1999

172,82

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Developing a Market Orientation

PaperbackEngels9780761916932 18-5-1999

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers). Meer

172,82

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