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If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. Meer
Today's firms are increasingly embedded in networks of alliances and other ties that influence their behavior and performance. In this, his first book on the subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties such as investors and banks. Meer
The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. Meer
Takes readers through an in-depth examination of many leading industrialized nations and identifies both the drivers that propel corporations towards convergence and the major impediments that stand in the way of convergence. Meer
This book investigates entrepreneurial initiatives in the three largest economies of the world: China, Japan and the USA. It brings together historical, institutional, and ethnographic approaches and highlights entrepreneurial patterns that result from cultural, legal, and political forces that facilitate and constrain entrepreneurship. Meer
Did Thomas Edison invent the light bulb? According to Matt Ridley, many others can lay claim to this breakthrough moment – it was bound to emerge sooner or later. Meer
A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important. Meer
This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically. Meer
Zaleznik takes managers into Freud's world of psychoanalysis and shows managers what they need to know about themselves and their employees to better motivate and lead. Meer
Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies. Meer
An in-depth look at Abraham Lincoln's leadership, both before and during his presidency. Lincoln led through times of confusion, war, and dissent. The set of chapters included in this volume are based on papers that constituted part of the 2008-2009 Jepson Leadership Forum at the Jepson School of Leadership Studies at the University of Richmond. Meer
Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and process information provided to the board, how to critically question without de-motivating, and how to balance interests of different stakeholders. Meer
Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities. Meer
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. Meer
Policies to increase the level of enterprise and entrepreneurship, in many countries and regions, have often failed. This book explores this and gives alternative views to derive a different model, based on social influence, which is consistent with the evidence and which might therefore lead to better policy. Meer
This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia. Meer
A lively and hands-on exploration of corporate-NGO alliances. It offers original insight to understand why alliances exist and to what end. It also looks into the asymmetries between partners and dwells on three crucial aspects of alliances management : alliance capacity development, stakeholder involvement and alliance metrics. Meer
Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. Meer
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